MENINGKATKAN KEUNGGULAN BERSAING MELALUI HARGA PADA UKM KOTA BATAM
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Keywords: Price, Competitive Advantage, SMEs.
Abstract
This study aims to look at the influence of price in determining the advantages of the cross-legged and how much the influence of price on competitive advantage. The sample in this study was 92 respondents. The result of this study is known that price has a significant influence on the competitive advantage of a company. The amount of price influence on competitive advantage is 43.7%.. This price influence has a considerable influence on the competitive advantage of the company. Therefore, companies or businesses need to special attention in determining the selling price of products
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References
Barney, J. B. (2007). Gaining and Sustaining Competitive Advantage. Pearson Prentice Hall.
Herman, H. (2018). Strategi Meningkatkan Keunggulan Bersaing Melalui Kualitas Pelayanan Pada PT Putra Usaha Mandiri Kota Batam. Jurnal Akuntansi Barelang, 3(1), 57–63.
Herman, H., Hady, H., & Arafah, W. (2018). The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance. International Journal of Science and Engineering Invention, 4(08), 8–21. https://doi.org/10.23958/ijsei/vol04-i08/02
Khouroh, U., Abdullah, F., & Handayani, K. (2019). Keunggulan Bersaing Berkelanjutan UKM Ekonomi Kreatif. Uwais Inspirasi Indonesia.
Kodu, S. (2013). Harga, Kualitas Produk dan Kualitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Mobil Toyota Avanza. Jurnal EMBA, 1(3), 1251–1259.
Mandey, J. B. (2013). Promosi, Distribusi, Harga Pengaruhnya Terhadap Keputusan Pembelian Rokok Surya Promild. Jurnal EMBA, ISSN: 2303-1174, 1(4), 95–104.
Paramita, C. C. (2015). Pengaruh Kompetensi Individu, Orientasi Kewirausahaan, dan Pesaing dalam Mencapai Keunggulan Bersaing Melalui Kualitas Produk. Studi Pada UKM Furnitur di Kota Semarang. DeReMa Jurnal Manajemen, Vol. 10(1).
Porter. (2008). Competitive Advantage. Karisma Publishing Group.
Herman, H. (2018). Strategi Meningkatkan Keunggulan Bersaing Melalui Kualitas Pelayanan Pada PT Putra Usaha Mandiri Kota Batam. Jurnal Akuntansi Barelang, 3(1), 57–63.
Herman, H., Hady, H., & Arafah, W. (2018). The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance. International Journal of Science and Engineering Invention, 4(08), 8–21. https://doi.org/10.23958/ijsei/vol04-i08/02
Khouroh, U., Abdullah, F., & Handayani, K. (2019). Keunggulan Bersaing Berkelanjutan UKM Ekonomi Kreatif. Uwais Inspirasi Indonesia.
Kodu, S. (2013). Harga, Kualitas Produk dan Kualitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Mobil Toyota Avanza. Jurnal EMBA, 1(3), 1251–1259.
Mandey, J. B. (2013). Promosi, Distribusi, Harga Pengaruhnya Terhadap Keputusan Pembelian Rokok Surya Promild. Jurnal EMBA, ISSN: 2303-1174, 1(4), 95–104.
Paramita, C. C. (2015). Pengaruh Kompetensi Individu, Orientasi Kewirausahaan, dan Pesaing dalam Mencapai Keunggulan Bersaing Melalui Kualitas Produk. Studi Pada UKM Furnitur di Kota Semarang. DeReMa Jurnal Manajemen, Vol. 10(1).
Porter. (2008). Competitive Advantage. Karisma Publishing Group.
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Published
2021-07-01
Section
Articles
