INFLUENCE OF MARKETING STRATEGY, TRUST, AND PERCEPTION SERVICE QUALITY OF PURCHASING DECISIONS

Yandra Rivaldo; Sabri; Andi Amang; Syarifuddin

doi:10.36352/jumka.v2i1.335

Yandra Rivaldo Institut Agama Islam Abdullah Said Batam
Sabri Universitas Ibnu Sina
Andi Amang Universitas Ibnu Sina
Syarifuddin Universitas Ibnu Sina

DOI: https://doi.org/10.36352/jumka.v2i1.335

Keywords: marketing strategy, trust, perception service quality, purchasing decisions

Abstract

Consumer purchases in the era of the Covid-19 pandemic as a mode of driving the national economy. This study aims to confirm the theoretical model with empirical data. This study used a survey method with a causal model with multiple linear regression. This study tests the hypothesis used. The population in this study were PT. Buana Cipta Propertindo, amounting to 280 people, sampling using probability sampling method. The results of this study indicate that marketing strategy has a significant effect on purchasing decisions, trust has a significant effect on purchasing decisions, perceptions of service quality have a significant effect on purchasing decisions. Marketing strategy, trust and perceptions of service quality simultaneously influence purchasing decisions.

Downloads

Download data is not yet available.

References

Adabi, N. (2020). Pengaruh Citra Merek, Kualitas Pelayanan dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Indihome di Witel Telkom Depok. Journal Of Management.

Adipramita, V. (2019). Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Lokasi Terhadap Keputusan Pembelian Di Toko Perhiasan Emas Lancar Jaya Sekaran Lamongan. JEM17: Jurnal Ekonomi Manajemen. https://doi.org/10.30996/jem17.v4i1.2916

Harahap, E. F. (2018). Pengaruh Strategi Pemasaran terhadap Keputusan Pembelian Asuransi Kendaraan Bermotor pada PT Asuransi Sinarmas Cabang Garut. Journal of Knowledge Management.

Istiqomah, Hidayat, Z., & Jariah, A. (2019). Analisis Pengaruh Kepercayaan , Iklan dan Persepsi Resiko Terhadap Keputusan Pembelian di situs Shopee di Kota Lumajang. Jurnal Progress Conference.

Jufidar, J., Abbas, F., & Safwadi, I. (2019). Pengaruh Persepsi Kualitas Produk, Merek dan Layanan Purna Jual Terhadap Keputusan Pembelian Skuter Metik Merek Honda di Kota Banda Aceh. Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi Dan Hukum. https://doi.org/10.30601/humaniora.v3i1.237

Naninsih, N., & Hardiyono, H. (2019). Pengaruh Strategi Pemasaran Terhadap Kepuasan Dan Keputusan Pembelian Produk Usaha Kecil Menengah (Ukm) 310 Di Makassar. Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO. https://doi.org/10.37476/massaro.v1i1.644

Pudji Utomo, D., & Khasanah, I. (2018). Analisis Pengaruh Persepsi Harga, Lokasi Pelanggan, Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Studi Pada Super Sambel Semarang Cabang Lamper) Danang. Diponegoro Journal of Management.

Rivaldo, Y. (2021). Leadership and Motivation to Performance through Job Satisfaction of Hotel Employees at D'Merlion Batam. The Winners, 22(1).

Sanusi, A. (2014). Metode Penelitian Bisnis. Jakarta: Salemba Empat

Solihin, D., Kunci, K., Beli, M., & Pembelian, K. (2020). Pengaruh Kepercayaan Pelanggan dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Online Shop Mikaylaku Dengan Minat Beli Sebagai Variabel Intervening. J. Mandiri.

Sugiyono. (2015). Metode Penelitian Bisnis. Bandung: CV Alfabeta

Rivaldo, Y. (2021). Leadership and Motivation to Performance through Job Satisfaction of Hotel Employees at D'Merlion Batam. The Winners, 22(1).

Rivaldo, Y., Wibowo, E. A., Hasibuan, R., Anggraini, D., & Arnesih, A. (2021). ANALISIS DAMPAK KESADARAN MEREK, PERSEPSI KUALITAS, DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN AIR MINUM DALAM KEMASAN. JURNAL MANAJEMEN, ORGANISASI DAN BISNIS (JMOB), 1(2), 149-157.

Rivaldo, Y., Oktavianti, O., & Ukhriyawati, C. F. (2020). Pengaruh Kepemimpinan, Kepuasan Kerja, Motivasi Dan Insentif Terhadap Kinerja Karyawan Pada PT. Bank Rakyat Indonesia (Persero) Tbk Cabang Nagoya Batam. In PROSIDING SEMINAR NASIONAL UNIVERSITAS ISLAM SYEKH YUSUF (Vol. 1, No. 1, pp. 330-340).

Nabella, S. D. (2021). Improve Consumer Purchasing Decisions Through Quality of Service, Promotion And Quality of Information At PT. Ng Tech Supplies. International Journal of Science, Technology & Management, 2(3), 880-889.

Nabella, S. D. (2021). ANALISA LAPORAN ARUS KAS SEBAGAI ALAT UNTUK MENILAI KINERJA KEUANGAN PERUSAHAAN PT KIMIA FARMA TBK. BENING, 8(2), 306-313.

diana Nabella, S. (2021). PENGARUH INSENTIF DAN BEBAN KERJA TERHADAP PRESTASI KARYAWAN DI BPR BARELANG MANDIRI BATAM. BENING, 8(1), 42.